Oxford Health Alliance Launches 'open Space For Health'

A new way to communicate health, www.3four50, has been launched by the Oxford Health Alliance, a group committed to encouraging healthy lifestyles in order to tackle the growing epidemic of chronic disease. This new вЂ˜open space for health’ will harness the social networking power of the internet to promote chronic disease prevention by focusing on risk factors, such as diet, physical activity and tobacco use. Not only will 3four50 aim to build an online global health community, but it will also communicate health messages in an innovative and compelling way.



All of the content on this open space will be user-generated, and currently falls under a number of categories, although these are merely a starting point and will evolve with the content of the site.

Stories - different perspectives on health to reflect people’s individual culture
вЂ˜A picture of health’ - photos depicting healthy or unhealthy behaviour
Youth lifestyle league - a survey of what young people consider to be the best ways to stay healthy
The interview - high profile guest interviews on the subject of health (includes an interview from Jeffrey Sachs)
Blogs and v-blogs - text and video opinions from anyone wanting to share their views via text or video

Tommy Hutchinson, co-creator of 3four50, says, “What we are seeking to do is to apply what has been working so successfully in the entertainment arena to an important social field, like health. But the real beauty of 3four50 is that we can obtain the unique cultural perspectives from people around the world to create stimulating content which we hope will help improve personal behaviour.”



Eddie McCaffrey, another co-creator, adds, “With this initiative, we will be able to cut through physical and organisational boundaries and allow for ideas and experiences to be shared between audiences who rarely have the chance to communicate with each other about health-related issues.”







Notes:



The 3four50 name derives from the Oxford Health Alliance’s key message - three risk factors contribute to four preventable chronic diseases (heart disease, diabetes, lung disease and some cancers) which lead to more than 50% of all deaths in the world.



Founded in 2002, the Oxford Health Alliance encourages research into the risk factors (smoking, unhealthy diet, lack of exercise) leading to type 2 diabetes, cardiovascular disease, pulmonary diseases and certain types of cancer, and advocates and facilitates action and collaboration to prevent these chronic diseases at a local, national and international level.



Contact:

Marisa Pulaski

PR Officer

Oxford Health Alliance

28 Margaret Street

London

W1W 8RZ



For further information please go to:
3four50
Oxford Health Alliance

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